How I got here.
I started out doing small freelance gigs almost a decade ago — building simple websites and running basic ad campaigns for local businesses who couldn't afford an agency. Over time, that grew into deep, hands-on experience across three connected disciplines: getting a business found (SEO), getting it seen (Google Ads), and giving it a place worth landing on (web design).
What kept me freelance instead of joining or building an agency was simple: I didn't want to become someone who sells work that a junior actually does. Every client I take on gets me — not a rotating account manager, not a templated strategy, not a sales pitch dressed up as a "senior team."
Today, that's still exactly how I work. Whether it's a shop owner who needs their first website, or a founder whose Google Ads spend is bleeding money without results, the process is the same: an honest audit, a clear plan, and direct access to the person actually doing the work.